How organic is an organic food brand with it’s origins in India. The unique selling point of the brand is that the user has the opportunity (using a QR code on the packaging) to track the journey of the product, down to the date of sowing and the kind to seed used. Users can further track information on the transportation and the kind of fertilisers used. Therefore giving acess to the complete production history.
Currently in the Indian food market, the level of visual clutter remains high. The aim of this branding exercise was to highlight the product and have the simple nature of it’s aesthetics to blend in with it’s content. Ultimately, the simple black and white aesthetic of the packaging would make it stand out in the crowd.