abhishek
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Photoshop Express

Adobe Photoshop Express

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PSX

Photo editing made fun, fast, and easy. Touch your way to better-looking pictures using slidebar adjustments, or let automatic one-touch fixes do it for you. Share with friends and family on Facebook, Instagram, or text/email.

 
 
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Photoshop Express is Adobe’s simple and powerful photo editing tool used by millions of users on Android and iOS across multiple devices. The app uses Photoshop’s image editing engines and provides stunning results using simple slidebar adjustments and many tap-and-go features for quick editing.

 
 
 

The task

 

The task I faced for this app is to add a list of new features to help Adobe expand PSX’s user base and attract younger audience. The list included a new experience to create collages and add a new capture module without changing the existing photo editing experience.

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Questions

During brainstorming I kept reading the app store reviews and emails sent out to us- both positive and negative ones. Users love the fact that they can edit through multiple modes without commiting the changes. Hence, having a non-destructive workflow was the highest priority. But how would that impact the structure of the app?

Another idea I kept visiting during my numerous meetings with the management team was a 360 workflow between collage and photo editing modules. Will the app become too complicated?

A major concern was adding a camera module which would feed into collage and edit photo modes and also have live camera effects. How will this sit in the workflow and not lose the essence of the app?

 

User research

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Data collected over a 4 month research period suggested the increasing number of younger of users between 16-40 years of age and a surprising incremental numbers between 16-30 years and the target audience would also spend considerable time on Instagram interact with and create stories and photo collages. The research also yielded a very high percetage of new users using Snapchat on a daily basis. Many user interviews suggested that many users are looking out for a tool that would help them create more content and enable them to share faster

 

Ideation & wireframes

The task I faced for this app is to add a list of new features to help Adobe expand PSX’s user base and attract younger audience. The list included a new experience to create collages and add a new capture module without changing the existing photo editing experience.

 
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Designing

workflows

Initial workflows, wireframing

and content mapping

 
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Initial sketches + designs

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Final iOS Interface

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Final Android interface

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Available on App Store and Play Store